ParlayMed

The ParlayMed team came to us with the beginnings of a product to accompany their holistic weight loss program. They had an existing web app with some basic functionality, but they wanted to take another stab with a more robust native mobile app. Their team lacked experience in building digital products, and looked to us for both expertise and a fresh take.

Our product manager and designer duo took ParlayMed from a list of ideas and preferences, to a polished and thoughtfully crafted experience. We helped their team define a more comprehensive product scope, worked through prioritization, and developed detailed requirements. We also explored different visual directions, from core visual identity to fresh ways of visualizing health data and progress. This work informed the visual language we developed for the product.

The end result was a native mobile companion app with emphasis on easy tracking and compelling progress visualizations to more effectively drive users forward in their weight loss journeys.