Onward

The Onward app is an expense tracker for co-parents turned personalized divorce support product. Their team discovered a gap in the market, and an opportunity to better support those navigating divorce for the first time.

Onward came to us during this major pivot to help them gain confidence in the right product to build, and take them from 0 to 1. Following a design sprint, we synthesized their team’s solution ideas into a single, cohesive product concept for user testing. With more confidence in our direction, we crafted a new visual identity and designed a responsive web app from the ground up. Our team then shifted focus to refine onboarding, improve conversion, and collaboratively develop new ideas towards finding product-market fit.

We’re eager to see Onward’s continued innovation in their mission to help people achieve better divorce outcomes through education, tools, and personalized support and coaching.