Engaging AI

Engaging AI had built incredible tech: a video-based AI chatbot that looks and feels like a real person, combined with a robust tool to customize your chatbot for a range of use cases. This tech was largely used by retail businesses to promote products, and educate and support their own customers, through an e-commerce site.

Their team had a bigger vision, but lacked a clear, focused message and website to communicate it. As a result, they had trouble closing the kinds of customers they wanted, and were too often providing highly customized, bespoke solutions to the customers they already had.

Our team partnered with Engaging AI to rapidly test and iterate on their website, which they had been using as a sales tool to highlight and demo different aspects of their product. We experimented with different messaging, value propositions, and combinations of highlighted features. We also helped them hone in on their top chatbot use cases, and developed templated experiences to support them. The end result was a website that more clearly communicates the problem they solve, and effectively showcases their product’s most relevant capabilities for their target customer.