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Redesigning a product supporting comprehensive maternity care
Oula is a maternity care startup redesigning the patient experience and delivering comprehensive support before, during, and after pregnancy. They had a v1 product that needed some love, especially in preparation for the big opening of their third clinic in NYC’s Upper West Side.
Their team noticed issues converting and retaining new patients, from signup to booking to showing up for the first appointment. They also had new branding, but needed help translating it to a new, cohesive visual language for the product. Lastly, the new clinic would offer a new appointment type with implications for the product experience, but more importantly, it was an opportunity for Oula to put their best foot forward with a new segment of patients.
Our team worked closely with Oula to create a polished and cohesive design system, a frictionless signup and booking experience, and a dashboard built to drive appointment attendance rate. The dashboard was also designed as a dynamic, modular “bento box” to better anticipate patient needs along their maternity journey. We’re thrilled to have had the opportunity to partner with Oula in crafting a product that is a worthy companion to their fresh, more holistic take on maternity care.
Working with Rally has been an absolute pleasure. They always find creative solutions for tricky design challenges and deliver polished, beautiful results.
