No items found.
Developing a brand for an AI-savvy, web3 native audience
David and Ala, Crucible Lab’s co-founders, came to us with a name, and needed branding and a website that reflects their mission, resonates with their community, and effectively speaks to both a technical and non-technical audience.
David previously served as Google’s CMO and founded CapitalG, Alphabet’s growth fund. Ala co-founded Bittensor, a decentralized network, ecosystem of projects, and marketplace incentivizing collaboration and innovation in AI development. With this initiative, they hoped to both highlight the best of Bittensor and provide professional research insight to their community of developers, researchers, and investors. For their Bittensor-savvy audience, they also needed a page to highlight the potential opportunity and rewards that could be gained through staking TAO, Bittensor’s token.
Our team crafted a tech-forward logo, and graphical elements for the overall brand, that take cues from how blockchain and decentralized networks are commonly illustrated. These elements are incorporated throughout the site, in team photos and research content, creating a cohesive look and feel. We designed pages and modules they could use today to feature research and staking opportunities, and in the future to highlight Bittensor’s most promising projects. We also developed the website in Wordpress to ensure Crucible Labs is properly setup with a CMS that is easy to use and scales with their plans for the future.
Rally truly understood our mission and crafted a fresh brand and digital presence that resonates with our community. Their creativity, strategic expertise, and efficiency make them an ideal design partner, ensuring a seamless and productive collaboration. I wholeheartedly recommend their team.
