What we do
The experience starts before someone opens your product. The message creates expectations, the website explains the value, and the product needs to make good on both.
How you explain the company, its audience, and its value.
We’ll identify where jargon, feature names, or unclear promises get in the way.
Services: Message test
How people move from interest to a next step.
We’ll review content, hierarchy, calls to action, and your analytics to understand how well the site supports that journey and where it could be clearer.
Services: UX audit or Conversion audit
How people move through key tasks and understand what to do next.
We’ll review your key flows and interface cues to identify unclear steps, missing context, and questions worth testing.
Services: UX audit or Usability test
When it helps
You know the experience needs more love but can’t pinpoint where. We’ll help determine precisely what is not working, from an unclear message to a confusing flow.
Five taglines, five opinions, and no shared decision. Feedback from your target audience can help separate internal preferences from what people actually resonate with.
You can’t tell where people drop off. Reviewing your analytics alongside the journey can help identify where to investigate and what to try next.
Services
A concise, easy-to-use brief with the observations that matter, prioritized recommendations, and the evidence behind them.
Dedicated time with the people who did the work. We’ll discuss the findings, work through open questions, and decide on the most impactful next steps.
Decide who owns each action. Your team can take the work forward in-house, or ask Rally to scope the next step. If that step involves brand, web, or product design, see our Studio services.
1 week or less
We’ll review your site or product for common usability problems and prioritize fixes. A good first step before usability testing.
When it helps
1–3 weeks, depending on recruiting
Have people try key tasks on a site, prototype, or app. Learn where they get stuck and what to change.
When it helps
1–2 weeks, depending on recruiting
Compare two or more messaging directions with the intended audience. Learn what people understand, what resonates, and why.
When it helps
2–3 weeks
We’ll review your analytics and the relevant journey to find where visitors drop off and what to fix or test next.
When it helps
FAQ
We start with the question you need to answer, then agree on the appropriate scope and research method. A diagnostic can focus on your messaging, website, or product, or a combination of areas where useful.
The two are different, but complementary. A UX audit uses expert review to identify likely usability issues and prioritize recommendations. It’s useful when something feels off or you want an outside assessment before committing to changes. A usability test observes people trying key tasks on a site, prototype, or app. It’s useful when you need to see where people struggle or check whether a proposed experience makes sense to them.
Both a UX audit and a conversion audit can be useful without analytics, including before launch. A UX audit focuses on likely usability issues, while a conversion audit looks at how clearly the page communicates value and supports the intended next step. Without analytics, findings rely on expert assessment rather than observed visitor behavior. When data is available, it helps us investigate where people struggle or drop off and prioritize recommendations.
Timing depends on the service and scope. The estimates above range from a week or less for a UX audit to a few weeks for other studies. Usability and message testing also depend on recruiting. We confirm timing before work begins.
You get a findings brief and a working session to discuss the evidence, prioritize next steps, and decide who owns each action. Your team can take the work forward in-house, or ask Rally to scope the next step separately.